Born and raised 2 minutes from the heart and soul of Philadelphia, Dina Lauro and her Father Joe Lauro certainly know a good cheesesteak when they taste one.
Dina and Joe grew up eating Philly's and Hoagies not only because of where they lived but Dina's Grandfather, Joe Sr. owned a steak and hoagie shop before Dina was born. Joe Sr. learned his craft working with Jim's Steaks for several years and then opened his own restaurant in the 1960's called Joe's Snack Bar.
Now Dina, Joe and their partner Brian are carrying on the philly tradition in South Florida. Same authentic Philly flavor, but they're using healthier, clean ingredients 100% from plants.